Emotional Engagement Design is creating experiences that make people feel Safe, Important and Loved.

Making every event more Human Centered.

Using this Engagement Formula will help you:

1. Take care of people’s emotions and their psychology in such a way that it elevates their human experience (creates a flow state).

2. Create the foundation for you to then design very specific experiences and touch points of engagement.

3. Build an emotional space that holds people in an ideal state to receive, absorb and retain.

4. Create experiences that engulf people.

The foundations of human-ness are the same. Practicing self-empathy can help you achieve better results by starting with personal hypotheticals, such as “What would I need if (I was arriving in a new city and needed to get to a meeting).”

The Human List is a constantly evolving product that has been developed over many workshops. It is an exercise in human agreement. A simple list of things 95%+ of humans agree on - in two categories “Love/Need” and “Hate/Dislike.”

Contact us for more information on The Human List and/or if you would like to run one of these workshops with your team.

Safe, Important, Loved: These 3 feelings are foundational to the human experience.

Basically, every human makes choices and decisions throughout their life in attempt to feel one of these 3 things. Everything we do, every choice we make is geared toward these feelings.

So, when the experience you design creates one and/or all those feelings for people then they are in an ideal state.

You created physical safety, emotional safety, psychological safety – you’ve made them feel valuable, you’ve made the feel important, you’ve made them matter. And then you’ve treated them with the kind of care you would treat someone you love.

If you do not feel safe, you are going to be hard pressed to focus, absorb or reflect. It is more difficult to socialize with ease, push through long days or accomplish tasks when your subconscious mind doesn’t feel at ease.

When people start to experience these emotions – they start to check out and they check out too many times, you aren’t going to get them back.

In designing engagement and immersion you can evaluate your experience for any possible moments of Confusion, Frustration or Boredom.

When you identify them, you take steps to ELIMINATE or COMPENSATE for them. Sometimes it is easy to eliminate the obstacle or design something better. But for others, the confusion or frustration might be out of your control. For example, where the bathrooms are located or where the venue entrance is.

We consider CFP to be a 3 strikes you’re out scenario. Of course, moments may slip through the cracks, but if in one day attendees are confused or bored 4-5 times, their overall impression of the day goes down and impact can be lost.